Cerritos, California—March 17, 2014— Today ENSO TEA™ is excited to announce the launch of iMatcha® Single Serve Cups, the easiest way to enjoy hot or iced matcha green tea for owners of KEURIG® K-Cup® brewing machines. Each iMatcha® Single Serve Cup contains a single serving of iMatcha® Premium Green Tea Powder and nothing else – no sugar, no preservatives, no pesticides or other chemicals. Place an iMatcha® Single Serve Cup in a KEURIG® K-Cup® brewing machine, brew as you normally would single serve coffee and enjoy. Simply adding vanilla flavored creamer makes a delightful matcha latte within a couple minutes. Refreshing and healthy iced green tea requires no more effort than just adding ice cubes in a tall glass before you brew.
Matcha green tea and single serve cups have been intensely popular in the last couple of years but unavailable together in a product. The marriage of iMatcha® Premium Green Tea Powder in a single serve cup is ideal for the ever expanding North American market for green tea. Matcha green tea in Japan is typically consumed in households that have convenient access to electric water boilers while in North America, coffee makers are the pervasive kitchen appliance for hot beverages. Analysts project KEURIG® K-Cup® and K-Cup® compatible brewing machines to be in over 35 million homes and offices by the end of the year. Before iMatcha® Single Serve Cups, tea drinkers would have to wait for several minutes to boil water in a tea kettle, scoop a teaspoon or two of matcha green tea and vigorously stir with a bamboo whisk. Now with iMatcha® Single Serve Cups, matcha green tea can be enjoyed within a couple of minutes with little wait time, no measuring or a powdery mess to clean up.
Matcha green tea, the superfood of choice among A-list celebrities and respected nutrition gurus throughout the world. It is thoroughly and extensively documented in numerous medical and scientific journals that powdered green tea (matcha) and loose leaf green tea are beneficial to one’s health and well-being. Matcha green tea contains powerful antioxidants called catechins, which can target harmful free radicals in the body. The most notable catechin in matcha green tea, EGCG (epigallocatechin-3-gallate) is believed to be a powerful anti-carcinogen according to recent laboratory research. Matcha green tea is also rich in catechins that exhibit thermogenic properties and in promoting fat oxidation beyond the natural presence of caffeine thereby aiding in sustainable weight loss and management. Matcha green tea is frequently regarded as the “powder of youth” because of its ability to combat inflammation, oxidation and aging. These are just a handful of the numerous health benefits of matcha green tea.
iMatcha® 100% pure premium green tea powder (matcha) is ground from the finest single-variety Japanese sencha green tea leaves organically grown at an elevation of over 5,000 feet. It is the crown jewel of the centuries-old tea ceremony. Our green tea powder is an elegant powdered tea made from hand selected Camellia Sinensis green tea leaves. Thick and concentrated, this luxuriously flavored green tea inspires focus and tranquility. Once prepared, it is consumed in its entirety.
Available for immediate purchase in 18 count retail packaging at ENSOTEA.com and on Amazon.com by the end of March, 2014. More information can be found at www.ENSOTEA.com
MFR PN: ENSO-SSC-18
ENSO TEA is not affiliated with KEURIG, Inc. “KEURIG®” and “K-CUP®” are registered trademarks of KEURIG, Inc.
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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.